To celebrate the anniversary of 150 years since Gustav Klimt’s birth, I was again tapped to help produce an art catalogue, photograph and establish marketing for a temporary exhibition. I again took the lead role in establishing a voice and a brand for the project. In the end, it turned out wonderfully. It was the most anticipated exhibition in Romania in 2012.
To establish a mood, I enlisted the use of another model which helped project the elegance that is Gustav Klimt’s work. This was subsequently used as the poster for the exhibition and the cover image for the catalogue.
Various images were produced for print-ads that ran nationally. This one say “Are you melting for Klimt? There’s only 30 days left…”
The superman scene but taken to a different level. Here we have a business man taking off his shirt to reaveal that he’s secretly an art lover… a Klimt lover. The tagline reads: “Get ready for the exhibition of the year…”
The fact that she is naked… yeah.
To showcase the fact that, as souvenirs, people could buy canvas prints of various Klimt artworks, I made this promo which reads: “Cant get enough of Klimt? Take him home [in a doggy bag].”